Greek F&B sector update | Q4 2024 M&A report

Articles

20 March 2025

  • Greek F&B companies continue investment in capacity expansion: Companies in the sector remain committed to their investment plans, prioritizing new production facilities and production lines to enhance capacity and support long-term growth.

  • Margin pressure amid shifting consumer preferences: Despite elevated production costs, branded F&B producers are demonstrating pricing discipline, refraining from passing cost increases to consumers. This strategy reflects heightened competition from private-label products, which continue to capture market share.

  • Valuation multiples below 12-month averages: In Q4 2024, valuation multiples across most F&B sub-sectors remained below their 12-month average, reflecting cautious investor sentiment and sector-wide margin headwinds.

  • Private-label gains weigh on branded processed foods: Branded processed food companies continue to trade at discounted valuation multiples relative to historical levels, as private-label penetration accelerates across European markets.

  • Softening M&A momentum: European M&A activity in the F&B sector declined in Q4 2024 versus Q3, as macroeconomic uncertainties and shifting consumer trends influenced deal-making dynamics.